New York’s Premier Event on the Business of Television Advertising

March 25, 2019 | New York City

ABOUT

Join us at Advanced Advertising to engage with the dynamic content that helps innovators like you keep up with emerging trends and build one-on-one relationships with viewers and drive key revenue streams in TV advertising. Senior executives from across the industry come together with buyers, sellers, and tech providers to discuss the impact of data, automation, addressability, programmatic and measurement in TV advertising.

Why Attend
Network

Network with peers who tackle the same challenges as you

Gain unique insights

Gain unique insights into what new metrics can do for your business

Develop

Develop your new programmatic strategies

Debate and discuss

Debate and discuss with your peers on important industry topics

SPEAKERS

Jason Brown

Jason Brown

SVP, Head of Ad Sales Partnerships

Xandr Media
Dave Morgan

Dave Morgan

CEO & Founder

Simulmedia
Jodie McAfee

Jodie McAfee

Senior VP of Sales and Marketing

Inscape
Kelly Abcarian

Kelly Abcarian

General Manager, Advanced Video Advertising

Nielsen
Maureen Bosetti

Maureen Bosetti

Chief Investment Officer

Initiative
Denise Colella

Denise Colella

SVP Advanced Advertising Products & Strategy

NBCUniversal
Brendan Condon

Brendan Condon

Chief Revenue Officer

Comcast
Sean Cunningham

Sean Cunningham

CEO

VAB
Rita Ferro

Rita Ferro

President, Advertising Sales and Partnerships

The Walt Disney Company
Irwin Gotlieb

Irwin Gotlieb

Senior Advisor

WPP
John Hoctor

John Hoctor

Co-Founder & CEO

Data Plus Math
Bob Ivins

Bob Ivins

Chief Data Officer

NCC Media
Jo Kinsella

Jo Kinsella

Chief Revenue Officer and EVP

TVSquared
Jennifer Koester

Jennifer Koester

Director of Telco & Distribution Partnership

Google
Mike Mayer

Mike Mayer

EVP Sales Solutions

NBCUniversal
George Musi

George Musi

Executive Vice President – Head of Data, Analytics & Insights

Blue 449
Chris Pizzurro

Chris Pizzurro

VP, Global Sales

Canoe
Jay Prasad

Jay Prasad

Chief Strategy Officer

VideoAmp
Dan Riess

Dan Riess

Executive Vice President of Ignite

WarnerMedia
Howard Shimmel

Howard Shimmel

President

Janus Insights and Analysis
Julie Sterling

Julie Sterling

Director, Broadcast Partnerships

Google
Jonathan Steuer

Jonathan Steuer

Chief Research Officer

Omnicom Media Group
Marybeth Strobel

Marybeth Strobel

EVP of Ad Innovation

Turner Ignite
Nick Troiano

Nick Troiano

CEO

Cadent
David Villano

David Villano

Chief Technology Officer, Ad Tech

Imagine Communications
Jim Wilson

Jim Wilson

President

Premion / Tegna Inc.
Julian Zilberbrand

Julian Zilberbrand

EVP, Advanced Media

Viacom

AGENDA

March 25, 2019

9:00 am

Welcoming Comments

Welcoming Comments

9:10 am

Keynote #I

9:55 am

Panel 1

The Big Picture
What promises has technology kept and what remains smoke and mirrors. Buyers, sellers and technology providers debate how far the industry has come and look at what’s just over the horizon.

MODERATOR:
Mark Robichaux, Managing Director, Content, Multichannel News and Broadcasting & Cable

PANELISTS:
Brendan Condon, Chief Revenue Officer, Comcast
Mike Mayer, EVP Sales Solutions, NBCUniversal
Dan Riess, Executive Vice President of Ignite, WarnerMedia
David Villano, Chief Technology Officer, Ad Tech Imagine Communications

10:45 am

Networking Break

Networking Break

11:00 am

Panel 2

Putting it Together
Ad tech companies are forming alliances to keep them relevant and part of the value chain. Panelists will address challenges, and offer a vision for what the industry will look like when those obstacles are surmounted. A key is keeping an automated process safe and accountable, an issue blockchain could have a role in solving.

MODERATOR:
Jon Lafayette, Business Editor, Broadcasting & Cable,
Senior Content Producer, Multichannel News

PANELISTS:
Denise Colella, SVP Advanced Advertising Products & Strategy, NBCUniversal
Jodie McAfee, Senior VP of Sales and Marketing, Inscape
Jay Prasad, Chief Strategy Officer, VideoAmp
Chris Pizzurro, VP, Global Sales, Canoe
Jonathan Steuer, Chief Research Officer, Omnicom Media Group
Julian Zilberbrand, EVP, Advanced Media, Viacom

12:00 pm

LUNCH

Lunch

1:45 pm

Session

What’s New In Addressable Advertising
The Video Advertising Bureau presents new results of research done into addressable advertising campaigns run by some of its members.

SPEAKERS:
Jason Brown, SVP, Head of Ad Sales Partnerships, Xandr Media
Sean Cunningham, CEO, VAB

2:00 pm

Panel 3

Addressable Advertising
More distributors are getting on board with addressable, creating the combination of scale and technology advertisers have been waiting for.  How will distributors and programmers share the spoils?

MODERATOR:
Kent Gibbons, Content Director, Broadcasting & Cable and Multichannel News

PANELISTS:
Maureen Bosetti, Chief Investment Officer, Initiative
Jason Brown, SVP, Head of Ad Sales Partnerships, Xandr Media
Bob Ivins, Chief Data Officer, NCC Media
Jennifer Koester, Director of Telco & Distribution Partnership, Google
Nick Troiano, CEO, Cadent
Jim Wilson, President, Premion, Tegna Inc.

2:50 pm

Networking Break

Networking Break

3:10 pm

Panel 4

The Payoff
An entire industry of research and analytics companies has sprung up claiming to provide new metrics for attributing the impact advertising campaigns have on sales. Does advanced advertising do what it promises, and how will better ROI metrics affect how TV advertising is priced?

MODERATOR:
Howard Shimmel, President, Janus Insights and Analysis

PANELISTS:
John Hoctor, Co-Founder & CEO, Data Plus Math
Jo Kinsella, Chief Revenue Officer and EVP, TVSquared
George Musi, Executive Vice President – Head of Data, Analytics & Insights, Blue 449
Marybeth Strobel, EVP of Ad Innovation, Turner Ignite
Dave Morgan, CEO & Founder, Simulmedia

4:00 pm

Keynote #3

Closing Keynote Conversation: The Data & Technology

KEYNOTE SPEAKER:
Kelly Abcarian, General Manager, Advanced Video Advertising, Nielsen

Interviewed by:Mark Robichaux, Managing Director, Content, Multichannel News and Broadcasting & Cable

4:45 pm

Closing Remarks

Closing Remarks

5:00 pm

COCKTAILS

Cocktail Reception

RATE

TICKETS

GROUP RATES

Groups of 5 or more get $50 off per ticket.

Contact Lauren Sullivan
for this special group rate.

STANDARD RATE

$699

VENUE

Convene

730 3rd Ave
Manhattan, NY
10017

+1 646-854-7950

Learn More

SPONSORS

Join us on March 25, 2019 for our ADVANCED ADVERTISING SUMMIT in NYC. This event brings the industry’s most innovative thought leaders together for a full day of dynamic content and connections that explore the impact of data and automation in TV advertising.

Network with the senior executives charged with driving success as they team up with buyers, sellers and tech providers to share their expertise and experience. Gain access and insights into what’s new in the business of TV advertising and build one-on-one relationships with viewers while building TV’s key revenue streams.

Brand

Bronze

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