Join us at Advanced Advertising to engage with the dynamic content that helps innovators like you keep up with emerging trends and build one-on-one relationships with viewers and drive key revenue streams in TV advertising. Senior executives from across the industry come together with buyers, sellers, and tech providers to discuss the impact of data, automation, addressability, programmatic and measurement in TV advertising.
Network with peers who tackle the same challenges as you
Gain unique insights into what new metrics can do for your business
Develop your new programmatic strategies
Debate and discuss with your peers on important industry topics
SVP, Head of Ad Sales Partnerships
CEO & Founder
Senior VP of Sales and Marketing
General Manager, Advanced Video Advertising
Chief Investment Officer
SVP Advanced Advertising Products & Strategy
Chief Revenue Officer
President, Advertising Sales and Partnerships
Co-Founder & CEO
Chief Data Officer
Chief Revenue Officer and EVP
Director of Telco & Distribution Partnership
EVP Sales Solutions
Executive Vice President – Head of Data, Analytics & Insights
VP, Global Sales
Chief Strategy Officer
Executive Vice President of Ignite
Director, Broadcast Partnerships
Chief Research Officer
EVP of Ad Innovation
Chief Technology Officer, Ad Tech
EVP, Advanced Media
Keynote Conversation – The Buyer
Irwin Gotlieb, Senior Advisor, WPP
The Big Picture
What promises has technology kept and what remains smoke and mirrors. Buyers, sellers and technology providers debate how far the industry has come and look at what’s just over the horizon.
Brendan Condon, Chief Revenue Officer, Comcast
Mike Mayer, EVP Sales Solutions, NBCUniversal
Dan Riess, Executive Vice President of Ignite, WarnerMedia
David Villano, Chief Technology Officer, Ad Tech Imagine Communications
Putting it Together
Ad tech companies are forming alliances to keep them relevant and part of the value chain. Panelists will address challenges, and offer a vision for what the industry will look like when those obstacles are surmounted. A key is keeping an automated process safe and accountable, an issue blockchain could have a role in solving.
Denise Colella, SVP Advanced Advertising Products & Strategy, NBCUniversal
Jodie McAfee, Senior VP of Sales and Marketing, Inscape
Jay Prasad, Chief Strategy Officer, VideoAmp
Chris Pizzurro, VP, Global Sales, Canoe
Jonathan Steuer, Chief Research Officer, Omnicom Media Group
Julian Zilberbrand, EVP, Advanced Media, Viacom
Keynote Conversation – The Seller
What’s New In Addressable Advertising
The Video Advertising Bureau presents new results of research done into addressable advertising campaigns run by some of its members.
More distributors are getting on board with addressable, creating the combination of scale and technology advertisers have been waiting for. How will distributors and programmers share the spoils?
Maureen Bosetti, Chief Investment Officer, Initiative
Jason Brown, SVP, Head of Ad Sales Partnerships, Xandr Media
Bob Ivins, Chief Data Officer, NCC Media
Jennifer Koester, Director of Telco & Distribution Partnership, Google
Nick Troiano, CEO, Cadent
Jim Wilson, President, Premion, Tegna Inc.
An entire industry of research and analytics companies has sprung up claiming to provide new metrics for attributing the impact advertising campaigns have on sales. Does advanced advertising do what it promises, and how will better ROI metrics affect how TV advertising is priced?
John Hoctor, Co-Founder & CEO, Data Plus Math
Jo Kinsella, Chief Revenue Officer and EVP, TVSquared
George Musi, Executive Vice President – Head of Data, Analytics & Insights, Blue 449
Marybeth Strobel, EVP of Ad Innovation, Turner Ignite
Dave Morgan, CEO & Founder, Simulmedia
Closing Keynote Conversation: The Data & Technology
Kelly Abcarian, General Manager, Advanced Video Advertising, Nielsen
Interviewed by:Mark Robichaux, Managing Director, Content, Multichannel News and Broadcasting & Cable
Groups of 5 or more get $50 off per ticket.
730 3rd Ave
Join us on March 25, 2019 for our ADVANCED ADVERTISING SUMMIT in NYC. This event brings the industry’s most innovative thought leaders together for a full day of dynamic content and connections that explore the impact of data and automation in TV advertising.
Network with the senior executives charged with driving success as they team up with buyers, sellers and tech providers to share their expertise and experience. Gain access and insights into what’s new in the business of TV advertising and build one-on-one relationships with viewers while building TV’s key revenue streams.