Executive Vice President of Ignite
Dan Riess is executive vice president of Ignite at WarnerMedia. Within this leadership position, Riess oversees content and data solutions that power the company’s next generation of advertising capabilities, while closely aligning with sales, client and network strategy to strengthen opportunities and outcomes for marketers. He is based in New York and reports to Donna Speciale, president of WarnerMedia Ad Sales.
Formed in 2016, Ignite is an insights-powered content and data solutions unit that powers the next generation of advertising capabilities. Since the team launched, Riess has been focused on developing new advertising environments and capabilities that power marketers with unique opportunities. From expanding branded content capabilities with the launch of Courageous and more recently Ignite Studios, to social optimization tools like Launchpad. Riess and his team are passionate about producing meaningful campaigns with real results and reach.
Prior to heading Ignite, Riess was executive vice president of content partnerships, leading creative, solution-based client ideation across Turner’s entertainment, news and kids brands. He has held several key positions across the company before joining the ad sales team. From the early 2000s, Riess was director of TBS Inc. Strategic Planning, an in house corporate strategy team; and in the late 1990s, he held a critical role in the brand positioning development for TNT and CNN Headline News as the manager, then director, of the Turner Marketing Solutions Group – the industry’s first-ever, integrated marketing and sales group. Riess began his career in marketing at EMI Music/EMI Records.
Riess and his team have been honored with several industry recognitions, including a Cannes Lions, Digiday Publishing Awards and Adweek’s “Grand Arc Award.” His team was also recognized by TV of Tomorrow with an award for “Achievements in Advanced Advertising.”
Riess earned a bachelor of arts degree in international affairs at Gettysburg College and an MBA at Columbia University School of Business.