CEO & Founder
Dave Morgan is the CEO and Founder of Simulmedia, a New York City-based marketing technology company. It’s predictive analytic software platform VAMOS brings web-like ad targeting and optimization to linear TV.
A lifelong entrepreneur, Morgan previously founded TACODA, Inc., an online advertising company that pioneered online behavioral marketing and which was acquired by AOL in 2007. He also founded Real Media, Inc., one of the world’s first ad serving and online ad network companies and a predecessor to 24/7 Real Media, which was later sold to WPP.
In the early 1990s, Morgan served as General Counsel and Director of New Media Ventures at the Pennsylvania Newspaper Association.
Morgan is a Political Science graduate of The Pennsylvania State University and holds a J.D. from the Dickinson School of Law. He serves on the Advertising Research Foundation and was a long-time member of the executive committee and board of directors of the Interactive Advertising Bureau (IAB). Morgan, his wife, writer Lorea Canales, and their two daughters live in Manhattan.