George Musi

George Musi

Executive Vice President – Head of Data, Analytics & Insights

Blue 449

George Musi is the Executive Vice President – Head of Data, Analytics & Insights at Blue 449, a global full service, open source media agency that specializes in integrated marketing and communications strategies. Blue 449 is one of the five global media brands of Publicis Media. Blue 449 operates in 20 markets, 29 offices and has a talent pool of over 1300 employees.

George also served as the CEO of Ninah Consulting, an independent global strategic marketing analytics, strategy and change management consulting firm, which was part of Publicis Groupe. The company leveraged experience, data, technology, advanced analytics – like marketing mix modeling (MMM), digital multi-touch attribution (MTA), TV multi-touch attribution (MTA), brand equity modeling (BEM), etc. – to empower clients with clarity and confidence to make marketing investments that would positively impact sales, market share and financial performance.

As EVP – Head of Data, Analytics & Insights, George serves as a business and marketing consultant, marketing scientist, data alchemist, insight generator, storyteller, consumer psychologist, psychometrician, media & cultural anthropologist and strategist to Blue 449 and its clients.

George helps Blue 449 clients make timelier, smarter marketing decisions across various media channels throughout the campaign lifecycle, from the planning stages to execution to in-market testing to optimization and refinement, to ensure that we move the needle with regard to our client’s KPIs and help maximize their business outcomes. He is an expert on the consumer decision journey, helping marketers in various industries drive brand relevance, marketing scale and campaign performance, by helping align audiences and experiences to create the best possible customer interactions.

George tells the story behind the data; he turns numbers and statistics into actionable information that addresses the unique business objectives of every client. The insights gleaned from data allow us to understand the dynamics of a changing media landscape, to track the evolution of consumer trends and drivers and to help us anticipate upcoming trends and provide recommendations for strategic action.

A recognized industry leader and subject matter expert, he has published articles and whitepapers on understanding data, research, analytics, measurement, and more. He is a frequent speaker at media and advertising industry conferences. Additionally, he serves on several committees, councils and advisory boards in the media and advertising space.

SPEAKERS

Jason Brown

Jason Brown

SVP, Head of Ad Sales Partnerships

Xandr Media
Dave Morgan

Dave Morgan

CEO & Founder

Simulmedia
Jodie McAfee

Jodie McAfee

Senior VP of Sales and Marketing

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Kelly Abcarian

Kelly Abcarian

General Manager, Advanced Video Advertising

Nielsen
Maureen Bosetti

Maureen Bosetti

Chief Investment Officer

Initiative
Denise Colella

Denise Colella

SVP Advanced Advertising Products & Strategy

NBCUniversal
Brendan Condon

Brendan Condon

Chief Revenue Officer

Comcast
Alberto Corral

Alberto Corral

Director of Marketing and Business Development

UntuckIt
Sean Cunningham

Sean Cunningham

CEO

VAB
Rita Ferro

Rita Ferro

President, Advertising Sales and Partnerships

The Walt Disney Company
Irwin Gotlieb

Irwin Gotlieb

Senior Advisor

WPP
John Hoctor

John Hoctor

Co-Founder & CEO

Data Plus Math
Bob Ivins

Bob Ivins

Chief Data Officer

NCC Media
Jo Kinsella

Jo Kinsella

Chief Revenue Officer and EVP

TVSquared
Jennifer Koester

Jennifer Koester

Director of Telco & Distribution Partnership

Google
Mike Mayer

Mike Mayer

EVP Sales Solutions

NBCUniversal
George Musi

George Musi

Executive Vice President – Head of Data, Analytics & Insights

Blue 449
Chris Pizzurro

Chris Pizzurro

VP, Global Sales

Canoe
Jay Prasad

Jay Prasad

Chief Strategy Officer

VideoAmp
Dan Riess

Dan Riess

Executive Vice President of Ignite

WarnerMedia
Howard Shimmel

Howard Shimmel

President

Janus Insights and Analysis
Julie Sterling

Julie Sterling

Director, Broadcast Partnerships

Google
Jonathan Steuer

Jonathan Steuer

Chief Research Officer

Omnicom Media Group
Marybeth Strobel

Marybeth Strobel

EVP of Ad Innovation

Turner Ignite
Nick Troiano

Nick Troiano

CEO

Cadent
David Villano

David Villano

Chief Technology Officer, Ad Tech

Imagine Communications
Jim Wilson

Jim Wilson

President

Premion / Tegna Inc.
Julian Zilberbrand

Julian Zilberbrand

EVP, Advanced Media

Viacom