Jason Brown

Jason Brown

SVP, Head of Ad Sales Partnerships

Xandr Media

“Jason Brown’s father made a living producing movies, the ultimate collaborative job. Observing his dad at work taught Jason a valuable lesson: A good leader can be charismatic, and it helps if he or she are smart, but there’s never any real substitute to rolling up your sleeves and doing what needs to be done.

Taking that proactive approach to his own career, Jason started out launching innovative cable networks, including MSNBC, Discovery Health Channel, and BBC America. Later in his career, Jason joined Screenvision and helped reimagine movie theater advertising, growing the company more than fourfold in four years and making cinema advertising the fastest growing ad category during his tenure.

Jason then moved on to IdeaCast, where he served as president of Sales and Marketing, playing an instrumental role in building the largest back-of-the-seat TV ad network in the airline industry. Jason also worked with Nielsen to create the first-ever media currency that accounted for TV audience measurement outside the home.

In his current role as SVP, head of ad sales partnerships for Xandr Media, Xandr’s addressable and audience-based advertising business, Jason oversees all revenue responsibilities for the largest household-level addressable TV product in the industry.

Under his leadership, growth for national sales has significantly outpaced the marketplace. One of Jason’s secrets to success? To be a true sales leader, he needed to be analytical, not only relationship-minded. And he learned that a leader is only as strong as the talent they surround themselves with.

“I feel like I have the best team I’ve ever had, and I want to be very thoughtful and take our time and find the right people. … I think my role is to be a good motivator and listener, someone who’s calm and strategic.”

Brown holds a bachelor’s degree in business administration from Skidmore College in Saratoga Springs, New York. He is based in AT&T’s New York City office.”

SPEAKERS

Jason Brown

Jason Brown

SVP, Head of Ad Sales Partnerships

Xandr Media
Dave Morgan

Dave Morgan

CEO & Founder

Simulmedia
Jodie McAfee

Jodie McAfee

Senior VP of Sales and Marketing

Inscape
Kelly Abcarian

Kelly Abcarian

General Manager, Advanced Video Advertising

Nielsen
Maureen Bosetti

Maureen Bosetti

Chief Investment Officer

Initiative
Denise Colella

Denise Colella

SVP Advanced Advertising Products & Strategy

NBCUniversal
Brendan Condon

Brendan Condon

Chief Revenue Officer

Comcast
Sean Cunningham

Sean Cunningham

CEO

VAB
Rita Ferro

Rita Ferro

President, Advertising Sales and Partnerships

The Walt Disney Company
Irwin Gotlieb

Irwin Gotlieb

Senior Advisor

WPP
John Hoctor

John Hoctor

Co-Founder & CEO

Data Plus Math
Bob Ivins

Bob Ivins

Chief Data Officer

NCC Media
Jo Kinsella

Jo Kinsella

Chief Revenue Officer and EVP

TVSquared
Jennifer Koester

Jennifer Koester

Director of Telco & Distribution Partnership

Google
Mike Mayer

Mike Mayer

EVP Sales Solutions

NBCUniversal
George Musi

George Musi

Executive Vice President – Head of Data, Analytics & Insights

Blue 449
Chris Pizzurro

Chris Pizzurro

VP, Global Sales

Canoe
Jay Prasad

Jay Prasad

Chief Strategy Officer

VideoAmp
Dan Riess

Dan Riess

Executive Vice President of Ignite

WarnerMedia
Howard Shimmel

Howard Shimmel

President

Janus Insights and Analysis
Julie Sterling

Julie Sterling

Director, Broadcast Partnerships

Google
Jonathan Steuer

Jonathan Steuer

Chief Research Officer

Omnicom Media Group
Marybeth Strobel

Marybeth Strobel

EVP of Ad Innovation

Turner Ignite
Nick Troiano

Nick Troiano

CEO

Cadent
David Villano

David Villano

Chief Technology Officer, Ad Tech

Imagine Communications
Jim Wilson

Jim Wilson

President

Premion / Tegna Inc.
Julian Zilberbrand

Julian Zilberbrand

EVP, Advanced Media

Viacom