SVP, Head of Ad Sales Partnerships
“Jason Brown’s father made a living producing movies, the ultimate collaborative job. Observing his dad at work taught Jason a valuable lesson: A good leader can be charismatic, and it helps if he or she are smart, but there’s never any real substitute to rolling up your sleeves and doing what needs to be done.
Taking that proactive approach to his own career, Jason started out launching innovative cable networks, including MSNBC, Discovery Health Channel, and BBC America. Later in his career, Jason joined Screenvision and helped reimagine movie theater advertising, growing the company more than fourfold in four years and making cinema advertising the fastest growing ad category during his tenure.
Jason then moved on to IdeaCast, where he served as president of Sales and Marketing, playing an instrumental role in building the largest back-of-the-seat TV ad network in the airline industry. Jason also worked with Nielsen to create the first-ever media currency that accounted for TV audience measurement outside the home.
In his current role as SVP, head of ad sales partnerships for Xandr Media, Xandr’s addressable and audience-based advertising business, Jason oversees all revenue responsibilities for the largest household-level addressable TV product in the industry.
Under his leadership, growth for national sales has significantly outpaced the marketplace. One of Jason’s secrets to success? To be a true sales leader, he needed to be analytical, not only relationship-minded. And he learned that a leader is only as strong as the talent they surround themselves with.
“I feel like I have the best team I’ve ever had, and I want to be very thoughtful and take our time and find the right people. … I think my role is to be a good motivator and listener, someone who’s calm and strategic.”
Brown holds a bachelor’s degree in business administration from Skidmore College in Saratoga Springs, New York. He is based in AT&T’s New York City office.”