EVP of Ad Innovation
As senior vice president of ad innovation at Turner Ignite, Marybeth Strobel is a vital part of the company’s vision to lead relevant advertising and automation solutions in partnership with agencies and advertisers. This includes developing portfolio audience-based deals, powered by custom data sets and technology, as well infusing client feedback into Ignite’s strategy to continue delivering innovative solutions that drive significant business results.
Strobel leads a team that works closely with various company stakeholders to innovate, build and drive adoption of advanced advertising, including collaborating with AT&T’s Xandr unit to meaningfully enhance Turner’s existing products.
Based in New York, she reports to Dan Aversano, senior vice president of ad innovation and programmatic solutions for Turner Ignite.
In her nearly 20 years with Turner, Strobel has led various sales teams with an analytical eye and a natural curiosity for innovation to empower clients with a simpler way of advertising. She has managed across platforms, grew Turner’s emerging digital businesses and led advertising sales across the Turner portfolio. Prior to Turner, she held roles at several advertising agencies including Barry Blau, Wells, BDDP and Televest.
She remains active in numerous industry associations. She is a co-chair of the Nominating Committee for She Runs It (formerly Advertising Women of New York), where she also previously served as board member and special events advisor). She is a graduate of WICT’s Betsy Magness program, is currently the executive sponsor for Turner’s Next Gen Business Resource Group and actively participates in various mentoring programs.
Strobel earned a Bachelor of Science degree from Villanova University and remains involved with the school through alumni and professional development associations. She resides in Jersey City, New Jersey with her husband and two young sons.
Turner Ad Sales monetizes the company’s portfolio of leading entertainment, kids, news and sports properties through award-winning advanced advertising capabilities that power return-on-investment for brands. Attracting a wide-scale audience of diverse fans, the collection includes leading media brands Adult Swim, Boomerang, Cartoon Network, CNN, Great Big Story, HLN, TBS, TNT, truTV, Bleacher Report and Turner Sports’ high-profile coverage of the NBA, Major League Baseball, NCAA Division I Men’s Basketball Championship, ELEAGUE, UEFA and professional golf. In addition, the company has digital sales partnerships with the NBA, NCAA and PGA.
Turner, a WarnerMedia company, is a global entertainment, sports and news company that creates premium content and delivers exceptional experiences to fans whenever and wherever they consume content. These efforts are fueled by data-driven insights and industry-leading technology.