Chief Investment Officer
Maureen is responsible for the agency’s integrated investment teams across all channels including digital, broadcast, print and search. Her teams are fully integrated within every account, working in conjunction with the agency’s Strategy, Analytics, and Business Leadership groups to deliver 360-degree multiplatform media and marketing plans. Maureen’s 25 years of experience spans across several key categories including auto, retail, wireless, film entertainment, pharma, insurance and packaged goods.
A 22-year-veteran of the media business, Maureen joined Initiative in 2016 from Optimedia, part of Publicis Groupe, where she most recently served as the EVP of the National Video overseeing strategic investments across all clients within the agency, including T-Mobile, BMW, and Liberty Mutual.